ALCHEMEDIA JOINS APA (ADVERTISING PHOTOGRAPHERS OF AMERICA) AS NATIONAL SUSTAINING PLATINUM SPONSOR.

Clever content image protection technology to be incorporated into APA's national web site

PR Newswire, London, August 29. This press release is transmitted on behalf of Alchemeia Technologies Inc.

San Francisco, Seybold SF, Booth -

Alchemedia(TM), the leading provider of content protection and content-to-commerce solutions for digital images on the Web, today announced their sponsorship of leading photography organisation, Advertising Photographers of America (APA) at a National Platinum Sustaining level. Alchemedia will aid in the redesign of the APA Web site, incorporating Clever Content protection technology. In addition, Alchemedia will work with the APA in developing a nation-wide lecture series for regional chapters with topics on how to use the Internet.

Alchemedia's Clever Content(TM) technology protects images from "Napsterization" (peer-to-peer sharing of digital content), and promotes image-based commerce by preventing copying, printing and screen capturing of images. Clever Content is used by organisations such as Terraserver.com; Variety.com; Greenfield Online; The City of Barrie, Canada; Toonscape; Photo District News and Candid Colour Systems.

"APA is very concerned about the preservation of intellectual property in this digital age," said Jeff Schewe, professional photographer and national president of APA. "Photographers are searching for ways of protecting their images on-line. Alchemedia and their Clever Content products offer a solution for the protection of high value images on the Internet. We are also pleased to be working with Alchemedia to produce a new state of the art Web site and look forward to developing an educational program to help photographers take advantage of the Internet."

"We are thrilled to be working with the APA to help educate professional photographers about the Internet and provide them with Clever Content as the solution to protect their valuable images on the Web," said Fred Bullock, SVP marketing of Alchemedia. "The Internet is both a blessing and a curse for professionals using Web sites to promote their work and themselves. Clever Content protection technology has proven to be the only solution for securing visual content on-line."

Clever Content Platform

Clever Content Server -- Server-based software for companies that administer their own Web servers to protect and control the use of their digital images while enabling multiple revenue streams. The software consists of three elements:

Clever Content Server -- image protection software for Windows NT and 2000, Solaris operating systems, installed on the site's host server

Clever Content Manager -- a Java-based, remote management tool for Windows-based PCs, used to select which images are to be protected, and to assign attributes such as Clever Links

Clever Content Viewer -- a free browser enhancement supporting both Windows and Macintosh browsers, enabling the viewing of Clever Content protected images.

Clever Content Creator -- Web-based service at www.clevercontent.com for companies or individuals with Web sites located on shared servers, ISPs or community sites. Images protected with Clever Content Creator are served from Alchemedia servers.

Clever Content Galleries -- A feature on www.clevercontent.com for companies or individuals without a Web site, providing a fee-based venue for storing and protecting up to 50 images.

About APA

The Advertising Photographers of America (APA) is a nationally based trade association representing over 2000 of the nation's top advertising and commercial photographers. APA is an organisation dedicated to the support and promotion of the Professional Photographer and Image Maker. Their mission is to establish, endorse and promote professional practices, standards, and ethics in the photographic and advertising community. APA seeks to mentor, motivate, educate, and inspire in the pursuit of excellence. The organisation's aim is to champion and speak as one common voice for Professional Photographers and Image Makers to the advertising industry in the United States. For information about APA visit the APA web site at www.apanational.org or email office@apanational.org.

About Alchemedia

Alchemedia Technologies, Inc. is the leading provider of content protection and content-to-commerce solutions on the Web. Every day Clever Content protects millions of images and promotes image-based commerce while preventing unauthorised use. By transforming images into valuable ecommerce assets, Alchemedia enables Content Commercialisation(SM). Founded in 1998, Alchemedia is a privately held, VC-backed company. For more information, visit Alchemedia's Web site at www.alchemedia.com.

Note: Alchemedia, Clever Content, clevercontent.com, Clever Links and all logos are trademarks of Alchemedia Technologies, Inc. Content Commercialisation is a service mark of Alchemedia Technologies, Inc. Other product and company names herein may be trademarks of their respective owners.