RDA Appoints Amy Radin Chief Marketing Officer.

The Reader's Digest Association, Inc. has named Amy J. Radin as Senior Vice President and Chief Marketing Officer, with responsibility to help drive growth by aligning all aspects of RDA's global marketing -- including digital, research and customer care -- to accelerate the company's vision to create the world's largest multi-platform communities based around branded content. The announcement was made today by Mary Berner, President and Chief Executive Officer. Radin will report to Berner and serve on the company's Executive Committee.

"I am delighted to welcome Amy Radin, a high-impact senior marketing professional, proven innovator, strategist and business leader who has created profitable growth throughout her career by transforming marketing strategies, customer experiences and products," Berner said. "Amy will be responsible for expanding and leveraging all of our customer touch points as we pursue our goal to quickly transform RDA to become a global multi-channel, multi-platform marketing company."

Radin comes to RDA from Citigroup Inc. (Citi), where since 2007 she was Executive Vice President & Global Direct Banking Head, responsible for strategy. She partnered with business, operations and technology across Citi's 50 consumer markets to integrate Internet-based delivery of products and services with the customer experience in traditional and emerging distribution models. From 2005 to 2007, she was Chief Innovation Officer, a role she originated to realize new business opportunities arising from evolving consumer, technology and marketplace trends. Her team's efforts positioned Citi in the forefront of trends including contactless credit, debit and alternative form payments, mobile payments and other innovations. Previously, she was a member of the CitiCards NA executive team, where she led marketing, advertising, strategic planning, database management, marketing operations and e-business.

Previously, Radin spent 13 years with the American Express Company, including as Vice President, Cardmember Loyalty Programs, where she led a multinational, cross-functional team to develop and execute strategic marketing and technology initiatives, including one of the first personalized rewards programs in the industry. She also was General Manager of Sign & Travel, for which she generated growth through marketing, product development, re-engineering and customer loyalty initiatives.

Radin received her M.B.A. in Marketing from The Wharton School and B.A., College of Letters and Spanish, from Wesleyan University. She is Vice Chairman of the Board of The Healthcare Chaplaincy. She lives in Short Hills, New Jersey.

RDA is a global multi-brand media and marketing company that educates, entertains and connects audiences around the world. The company builds multi-platform communities based on branded content. With offices in 44 countries, it markets books, magazines, and music, video and educational products reaching a customer base of 130 million in 78 countries. It publishes 94 magazines, including 50 editions of Reader's Digest, the world's largest-circulation magazine, operates 65 branded websites generating 22 million unique visitors per month, and sells approximately 40 million books, music and video products across the world each year. Global headquarters are in Pleasantville, New York.

Keywords: The Reader's Digest Association, Inc., Advertising, Data Management, Database Management, Engineering, Information Technology, Marketing, Technology

This article was prepared by Marketing Weekly News editors from staff and other reports. Copyright 2009, Marketing Weekly News via VerticalNews.com.